Shanghai, July 31, 2011 – Production Director and Founding Member of Virtuos Pan Feng spoke on a panel at the China Game Outsourcing Conference 2011.
The panel, titled: Chinese Online Game Production and Outsourcing, was moderated by DoNews Chief Editor Wang Le. In addition to Pan Feng, other panelists included Leon Liang, Kingsoft’s Director of Business Development for China and Charles Song, Sales Director of Greater China for Indian IT company Zensar.
Drawing on Virtuos’ experience with clients including 4 of the top 5 Chinese game operators, Pan Feng discussed how major game publishers and developers are steadily building their investments with distributed development partners, which are increasingly becoming essential parts of major games’ development cycles.
“As the game industry in China matures, outsourcing is becoming more common among Chinese publishers and developers,” said Pan Feng. “We are seeing more publishers and developers develop strong processes and communication practices which enable them to better take advantage of external development resources.”
The panelists agreed that outsourcing will continue to be an increasingly indispensable asset for game makers in China, as the industry sees growth in both the volume, and the scope of outsourcing projects.
Pan Feng has previously spoken at CGOC 2010, GDC China in Chengdu, and the China Comics Games (CCG) Expo.
Virtuos is one of the largest providers of digital entertainment offshore production services, specializing in 3D Art and Co-development. With locations in Shanghai, Chengdu, Vancouver, Paris and Tokyo, Virtuos has more than 800 employees representing 15 nationalities. Virtuos’ clients include 15 of the top 20 game publishers worldwide as well as renowned developers. www.virtuosgames.com